Father’s Day is a day to celebrate dads for who they are and all of the wonderful things they do. It is also a great time for dads to remember the important role they play in influencing the choices their kids make regarding tobacco use. Unfortunately, tobacco use among men remains a serious problem: 14.1% of men currently smoke, more than 250,000 men die every year from smoking, and 216,000 kids a year have already lost their dad to smoking. Dads who smoke can celebrate Father’s Day by quitting; and all dads— smokers and nonsmokers alike—can celebrate Father’s Day by taking a number of effective actions to protect their kids from becoming another one of the tobacco industry’s addicted customers and victims. Even if they smoke, what dads say, how they act and the values they communicate through their words and actions greatly influence whether or not their kids will smoke.